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Energy drinks have surged in popularity, emerging as a ubiquitous beverage choice for those seeking a quick boost of vitality and alertness. These beverages, often characterized by their bold and vibrant packaging, promise an infusion of energy through a potent combination of ingredients such as caffeine, taurine, B vitamins, and sometimes additional herbal extracts or amino acids. Central to the allure of energy drinks is their ability to provide a rapid and tangible energy source, making them a go-to choice for individuals navigating hectic schedules, long work hours, or strenuous physical activities. 

According to the latest market research conducted by the CMI Market Research Team, the global Sparkling Drinks market is predicted to experience a Compound Annual Growth Rate (CAGR) of 12.6% from 2023 to 2032. The market size is projected to reach USD 42.41 billion in 2022 and is anticipated to increase to USD 123.41 billion by 2032 (Source).

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The Mekong Delta serves as a prime source of raw ingredients for Vietnam's beverage companies due to its rich agricultural landscape and diverse cultivation. The region's fertile soil and favorable climate support the growth of various crops, including fruits like coconuts, mangoes, dragon fruit, and more.

This abundance allows beverage companies to access high-quality, locally sourced raw materials, contributing to the production of diverse and flavorful drinks. Additionally, the Mekong Delta's adherence to organic standards in farming enhances the appeal of its produce, aligning with the growing consumer preference for natural and sustainable ingredients in beverages. The geographical concentration of farms and orchards in the Mekong Delta provides logistical advantages for beverage companies, facilitating efficient and cost-effective sourcing of raw ingredients for their products.

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PLMA Chicago 2023: Exploring Private Label Excellence

Established in 1979, the Private Label Manufacturers Association (PLMA) is a unique non-profit organization that champions store brands. PLMA proudly represents over 4,000 member companies spanning more than 75 countries. Beyond its hallmark annual trade shows in Chicago and Amsterdam, PLMA extends a comprehensive suite of benefits to its members, including conferences, executive education, professional development opportunities, market research, category and channel sales data, consumer surveys, and a range of insightful publications.

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Please continue sharing updates about Rita's production activities and products. Our next focus is on the factory's packaging production line. Rita has implemented automated packaging lines as a strategic measure to enhance the quality and overall productivity of the packaging process.

Each product goes through a separate packaging process in Rita Company's beverage production process. This process includes stamping, printing expiration dates, shrinking packaging, carefully placing it in cartons or trays, and other steps. Our standard packaging includes sets of 24 products in a carton or tray. Still, we also offer flexibility with custom quantities such as 6 or 12, ensuring diverse consumer preferences and market demands are met.

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Unlocking Opportunities in the Expansive Chinese Market

Rita Company focuses all its efforts on the Chinese market because it's one of the world's major economies. In preparation for entering this market, Rita Company has consistently taken part in Chinese trade fairs for many years.

From November 8 to 10, Rita Company will attend the FHC Food & Hospitality China held in Shanghai. During this event, the company will seize the opportunity to introduce its products and establish connections in the Chinese market. Rita Company's presence at the fair was driven by the desire to explore many avenues to promote the brand and increase sales in a market with enormous potential for growth and success.